Key facts
- ERA Real Estate has affiliated with Collier & Associates, a large independent real estate brokerage.
- The affiliation adds approximately 260 sales associates across Arkansas, Missouri, and Oklahoma to the ERA network.
- Collier & Associates was founded in 2014 by Stuart Collier.
- The brokerage will utilize ERA's technology, referral network, and marketing programs, including TextERA.
- Collier & Associates will continue to use its proprietary agent-matcher tool.
ERA Real Estate has expanded its network through a new affiliation with Collier & Associates, a significant independent real estate brokerage based in Arkansas. This strategic move brings approximately 260 affiliated sales associates from Arkansas, Missouri, and Oklahoma into the ERA fold.
Founded in 2014 by Stuart Collier, Collier & Associates has grown into a multi-office brokerage. Collier stated that the priority in seeking a new affiliation was to gain access to more resources and growth opportunities for agents without compromising the company's established culture. The Ruby Poole Team within Collier & Associates reported nearly $76 million in annual volume, according to RealTrends Verified.
ERA Real Estate, through its president Alex Vidal, expressed excitement about welcoming Collier & Associates. The affiliation will provide the brokerage's agents with access to ERA's technology platform, referral network, business development resources, and marketing programs, including TextERA and buyer/seller follow-up tools. Additionally, Collier & Associates will benefit from ERA's relationship with Canva Enterprise.
Despite integrating with ERA's resources, Collier & Associates intends to maintain its unique identity by continuing to use its proprietary agent-matcher tool, which connects clients with agents based on personality and preferences. The brokerage's headquarters in Fayetteville, Arkansas, is situated in a market experiencing consistent relocation activity, influenced by the presence of nearby Fortune 500 companies and their associated businesses.