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Good Good CEO blasts Callaway after partnership termination over ad scandal

Created at 28 Aug · 3:16 PM1 source↑ Market-relevant
IN SHORT

Good Good CEO Matt Kendrick publicly criticized Callaway Golf after the company ended their partnership due to a controversial ad. Kendrick accused Callaway of approving the ad, then dropping the group and orchestrating a media blitz.

Key Numbers

$45 millionfunding raised by Good Good
$1 milliondonation by Callaway

Who's Involved

Matt Kendrick
CEO of Good Good, criticizing Callaway Golf
Callaway Golf
Ended partnership with Good Good over controversial ad
Garrett Clark
Good Good co-founder featured in controversial ad
Alexis Miestowski
Good Good member depicted in controversial ad
Dick's Sporting Goods
Removed Good Good products from shelves
Good Good CEO blasts Callaway after partnership termination over ad scandal

↳ Why This Matters

The public dispute highlights the significant reputational risks and business consequences associated with creator content, impacting brand partnerships, retail distribution, and media productions.

Key facts

  • Good Good CEO Matt Kendrick accused Callaway Golf of approving a controversial ad, then terminating their partnership and orchestrating a media campaign.
  • The ad featured co-founder Garrett Clark shoving a female member of the group, Alexis Miestowski, to the ground.
  • Callaway stated its content review process was inadequate and has since strengthened its approval procedures.
  • Callaway announced a $1 million donation to organizations focused on preventing violence against women.
  • The fallout led to Dick's Sporting Goods removing Good Good products and the group withdrawing sponsorship from a PGA Tour event.

    • Good Good CEO Matt Kendrick has publicly accused Callaway Golf of a coordinated effort to drop the YouTube creator group after a controversial ad. Kendrick stated on X that Callaway approved the ad, then asked Good Good to take the fall, terminated their partnership, and initiated a media blitz.

    The ad in question depicted Good Good co-founder Garrett Clark shoving another group member, Alexis Miestowski, to the ground while saying, "Do not touch my new driver." The promo faced swift backlash for promoting violence against women.

    Callaway previously apologized for the ad, acknowledging its content review process was not comprehensive enough. The company stated it has since strengthened its approval procedures and announced a $1 million donation to organizations working to prevent violence against women.

    The repercussions for Good Good extend beyond the loss of the Callaway partnership. Dick's Sporting Goods has removed Good Good products from its stores, and the group withdrew as title sponsor for an upcoming PGA Tour event. Consequently, the Golf Channel canceled the current season of its reality golf series "Big Break."

    Good Good, known for its high-energy golf videos targeting 25- to 34-year-olds, had previously raised $45 million in funding.

    Frequently asked questions

    The ad depicted Good Good co-founder Garrett Clark shoving a female group member, Alexis Miestowski, to the ground while emphasizing his new driver.

    Callaway ended the partnership due to backlash from a controversial ad that was perceived as promoting violence against women.

    Callaway apologized, stated it strengthened its review processes, donated $1 million to anti-violence organizations, and terminated its partnership with Good Good.

    Dick's Sporting Goods removed Good Good products, and the group withdrew as title sponsor for a PGA Tour event, leading to the cancellation of a related TV series.

    What Happens Next

    01Callaway's response to Kendrick's public accusations is anticipated.
    02Further fallout for Good Good's business relationships may emerge.
    CME Headlines
    • September 2026 Delivery Date Memo - Effective August 24, 2026
      24 Aug · 4:34 PM

    How It Developed

    Good Good's Garrett Clark was featured in a controversial ad.
    The ad depicted Clark shoving a female group member to the ground.
    The ad faced backlash for promoting violence against women.
    Callaway stated its content review process was insufficient and strengthened procedures.
    Callaway donated $1 million to organizations preventing violence against women.
    Callaway ended its partnership with Good Good.
    Good Good CEO Matt Kendrick publicly criticized Callaway's actions.
    Dick's Sporting Goods removed Good Good products from shelves.

    Sources

    T1
    Good Good's CEO went nuclear on Callaway after the brand cut ties over an ad scandalBusiness Insider

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