Key facts
- A truck loaded with 40,000 pounds of Pabst Blue Ribbon beer was stolen in Montclair, California.
- Pabst Blue Ribbon has publicly announced the theft via social media.
- The company has given the thief an ultimatum to return the truck and its contents within 18 days and 44 minutes.
- A reward is being offered for information that helps recover the stolen beer.
- Authorities have not identified suspects or leads in the case.
An estimated 40,000 pounds of Pabst Blue Ribbon beer were stolen from a commercial truck in Montclair, California, in what may be the largest beer heist on record. The theft occurred on a Thursday, with the company publicly addressing the incident through social media platforms. Pabst Blue Ribbon expressed frustration and urged the responsible party to return the vehicle and its cargo. In an Instagram post, the company stated, "STOLEN - 40,000lbs of beer." They also added, "To the thief: we don't fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honorable way." The company issued an ultimatum, giving the thief exactly 18 days and 44 minutes to return the truck with no questions asked. They also announced a reward for anyone who could help solve the mystery. A subsequent update confirmed the search was ongoing, with the company noting, "Beer is getting warmer, trail is getting colder. Clock's still ticking." Specific details surrounding the suspects, how the truck was taken, or where the cargo was transported remain unclear, and authorities have not publicly identified any leads. Pabst is asking anyone with information to message them directly on social media and to tag them if they spot the missing truck.