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Thousands of Pabst beer cans stolen in two California heists

Created at 31 Aug · 4:41 PM1 source↑ Market-relevant
IN SHORT

Tens of thousands of cans of Pabst beer, valued at $70,000, were stolen from a southern California warehouse in two separate incidents on August 17. Pabst Blue Ribbon has launched a lighthearted social media promotion around the thefts.

Key Numbers

$70,000total value of stolen beer
$45,000value of beer in first heist
$25,000value of beer in second heist
34,000cans of beer stolen
1,500+cases of beer stolen
40,000 poundsweight of stolen cargo
18,145 kgweight of stolen cargo
40 milesdistance of warehouse from Los Angeles
65 kmdistance of warehouse from Los Angeles

Who's Involved

Pabst Blue Ribbon
beer brand involved in heists, launched social media promotion
Montclair Police
investigating the beer thefts
Anheuser-Busch
distribution center where thefts occurred

↳ Why This Matters

The unusual nature of the large-scale beer theft and the company's unique response have garnered attention, highlighting potential vulnerabilities in supply chain logistics and the creative ways brands engage with public incidents.

Key facts

  • Tens of thousands of cans of Pabst beer were stolen in two separate heists.
  • The thefts occurred on August 17 at an Anheuser-Busch distribution center in Montclair, California.
  • The total value of the stolen beer is estimated at $70,000.
  • The stolen beer included Pabst Blue Ribbon and non-alcoholic Old Milwaukee.
  • Pabst Blue Ribbon has turned the thefts into a social media promotion.

Thousands of cans of Pabst beer were stolen in two separate heists from a southern California warehouse on August 17. Police in Montclair are investigating whether the incidents were part of a single operation.

In the first theft, approximately $45,000 worth of beer destined for Tucson, Arizona, was taken. About an hour later, a company identified as a "purported subcontracting company" submitted fake documents to pick up an additional $25,000 worth of beer. The total value of the stolen beer is estimated at $70,000.

Roughly 34,000 cans of Pabst Blue Ribbon and non-alcoholic Old Milwaukee beer, amounting to over 1,500 cases, were stolen. Pabst Blue Ribbon has responded to the thefts with a lighthearted social media campaign, stating the weight of the stolen cargo at 40,000 pounds and humorously addressing the thieves.

Frequently asked questions

Approximately 34,000 cans, or over 1,500 cases, of Pabst Blue Ribbon and non-alcoholic Old Milwaukee beer were stolen.

Police estimate the total value of the stolen beer to be $70,000.

The thefts occurred on August 17 at an Anheuser-Busch distribution center in Montclair, California.

Pabst Blue Ribbon launched a lighthearted social media promotion, humorously addressing the thieves and seeking the return of the beer.

What Happens Next

01Police continue to investigate the thefts.
02Authorities are determining if the two heists were part of a single operation.

How It Developed

Two separate beer heists occurred at a southern California warehouse on August 17.
The first heist involved $45,000 worth of beer destined for Tucson, Arizona.
An hour later, a subcontracting company used fake documents to steal an additional $25,000 worth of beer.
Approximately 34,000 cans of Pabst Blue Ribbon and Old Milwaukee were stolen.
Pabst Blue Ribbon initiated a social media promotion regarding the stolen beer.

Sources

T1
Thousands of cans of Pabst beer stolen in two separate heists in CaliforniaThe Guardian

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