Key facts
- Frank Green, an Australian brand, is expanding its presence in the US market with its customizable water bottles.
- The brand's shiny chrome bottles are gaining popularity on social media, positioning them as a trendy accessory.
- Reusable drinkware sales have seen substantial growth, reaching $5.2 billion in the past year.
- Frank Green bottles are priced between $47.95 and $52.95 for their chrome versions.
- A key drawback is that the bottles do not fit in standard car cupholders, though an expander is available.
The reusable water bottle market, already booming with brands like Stanley and Owala, is seeing a new contender emerge: Frank Green. The Australian company, founded in 2013 by Benjamin Young, offers customizable bottles with a focus on sustainability and style, and its shiny chrome versions are capturing attention on social media.
Morgan Symone, a 27-year-old from Los Angeles, recently switched to a Frank Green bottle after experiencing issues with her Stanley. She described the Frank Green bottle as both a practical tool and a fashion accessory, taking it everywhere she goes. This sentiment is echoed by other users who find the bottles "chic."
The craze for reusable drinkware has seen significant sales growth, with $5.2 billion in portable beverage items sold in the past year, up from $3.1 billion in 2024. Stanley, in particular, saw its annual sales surge from $94 million in 2020 to an estimated $750 million in 2023, largely driven by its popular tumbler. Owala bottles have also become highly sought after, with rare versions reselling for over $100.
Frank Green's chrome bottles, priced between $47.95 and $52.95, are noted for their elevated aesthetic compared to the brightly colored options that have dominated the market. However, a drawback mentioned is that the bottles do not fit in standard car cupholders, a problem the brand addresses by selling a $15.95 cupholder expander. The brand has seen substantial growth in its home market of Australia, generating over AUD 15 million ($10 million) in annual revenue. Frank Green's US expansion, announced in 2018, is being fueled by social media, particularly TikTok, where videos about the products have surged. The brand recently collaborated with skincare brand Laneige on two $80 bottles, marking another step in its US market entry.