BMW Motorrad CEO eyes collaboration with Chinese, Indian rivals

• BMW Motorrad CEO Markus Flasch is exploring collaborations with Chinese and Indian competitors.
• Flasch emphasized that brand strength, heritage, and quality are crucial in the motorcycle market.
• BMW Motorrad and TVS Motor Company have jointly produced 200,000 motorcycles since their 2013 alliance.
• The partnership's models, including the G 310 series, are sold in over 100 markets globally.
• The new BMW F 450 GS has begun production at TVS Motor's facility in Hosur.

Markus Flasch, CEO of BMW Motorrad, has indicated that the German motorcycle manufacturer is open to collaborations with its Chinese and Indian rivals, acknowledging the intensifying competitive landscape. Flasch stated that while lower prices are a factor, brand name, heritage, and quality remain significant differentiators for BMW motorcycles.

This strategic outlook comes as BMW Motorrad and its Indian partner, TVS Motor Company, celebrate a significant milestone: the production of 200,000 units under their long-term alliance. The partnership, established in 2013, has successfully developed and brought to market several sub-500cc models, including the popular BMW G 310 R, G 310 GS, and G 310 RR, which are sold in over 100 markets worldwide.

The milestone was marked by the rollout of the new BMW F 450 GS from TVS Motor's manufacturing facility in Hosur, India. Both companies are continuing to invest in new platforms and future-ready technologies, aiming to meet evolving customer demands in urban and premium mobility segments.