Key facts
- Apple TV+ monthly subscription price increased to $12.99.
- Annual subscription price increased to $119.
- Apple One bundle price increased to $21.95 per month.
- The price hike is the fourth in four years.
Apple TV+ raises monthly subscription price to $12.99
IN SHORT
Apple TV+ is increasing its monthly subscription price by $3 to $12.99, marking the third price hike in three years. The annual subscription cost also increased from $99 to $119. The changes take effect for new customers immediately and for existing subscribers after their next renewal.
Key Numbers
$12.99Apple TV+ monthly subscription price
$119Apple TV+ annual subscription price
$21.95Apple One bundle monthly price
30%Percentage increase for monthly subscription
$1 billionAnnual loss for Apple TV+
4Number of price increases in four years
Who's Involved
Apple
Tech giant raising subscription prices for Apple TV+
↳ Why This Matters
This price increase reflects a broader trend of rising subscription costs across the streaming industry as companies seek to monetize content libraries and offset significant production expenses. Consumers face increasing costs for entertainment services.