Key facts
- Snap unveiled Specs Intelligence, an AI system designed to understand user goals and priorities.
- Specs Intelligence is intended to work with Snap's glasses and user devices like iPhones and Macs.
- Snap launched Specs for Enterprise to integrate the glasses into corporate workflows.
- New features for Spectacles include integration with HBO Max and Spotify.
- A partnership with Verizon offers a monthly connectivity package for Spectacles.
- The Spectacles smart glasses cost $2,200.
Snap is making another attempt to justify the existence of its $2,200 smart glasses, Spectacles, following a largely negative reception earlier this year. At a recent event in Los Angeles, CEO Evan Spiegel and other executives introduced new features and services aimed at integrating the device into a wider range of digital activities and corporate workflows.
Key among the announcements was Specs Intelligence, described as an "anticipatory AI" system designed to work with both the glasses and user devices like iPhones and Macs. Snap claims this system builds an understanding of user goals and priorities to help them focus on tasks. Spiegel characterized it as an "AI native operating system."
Snap also launched Specs for Enterprise, a program designed to integrate the glasses into business operations. The company announced partnerships with tech firms including Amazon, Salesforce, and Nvidia to facilitate this. While specific use cases remain somewhat vague, a demo suggested potential applications for IT technicians.
Additional updates include new entertainment integrations with HBO Max and Spotify, and an AR-powered basketball training app developed with the NBA and WNBA. A separate connectivity package, offered in partnership with Verizon, will provide cellular service for users on the go, costing $10 or $20 per month depending on carrier status.