Snap partners with Salesforce, Nvidia, AWS for AR glasses
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IN SHORT
Snap Inc. is partnering with Salesforce, Nvidia, and Amazon Web Services to integrate enterprise tools into its augmented-reality glasses, aiming to capture demand in the business sector. The Specs AR glasses, priced at $2,195, are being positioned as a hands-free computing solution for industries like manufacturing and retail.
Key Numbers
$2,195price of Snap's Specs AR glasses
Who's Involved
Snap
announced partnerships with Salesforce, Nvidia, and Amazon Web Services for its Specs AR glasses
Salesforce
will integrate its AI agent platform Agentforce into Specs
Nvidia
will power the AI for Specs to interpret visual environments
Amazon Web Services
will offer its AI assistant for voice commands on Specs
Evan Spiegel
leads Snap Inc.
↳ Why This Matters
Snap's strategic partnerships aim to differentiate its high-priced AR glasses in a crowded market by focusing on enterprise applications, potentially opening new revenue streams beyond consumer-focused social media.
Key facts
Snap is partnering with Salesforce, Nvidia, and Amazon Web Services for its Specs augmented-reality glasses.
Salesforce will integrate its AI agent platform Agentforce into Specs.
Nvidia will provide AI capabilities for the glasses to interpret visual environments and retrieve company data.
Amazon Web Services will offer its AI assistant for voice commands.
Specs AR glasses are priced at $2,195 and are positioned as a workplace device for hands-free computing.
Snap Inc. is forging partnerships with major technology companies, including Salesforce, Nvidia, and Amazon Web Services, to bolster its augmented-reality glasses, dubbed Specs. The social media company is targeting enterprise demand to establish a presence in the competitive AR market. Unveiled in June with a price tag of $2,195, Specs is a significant investment for Snap in a category attracting growing interest and investment, despite challenges faced by similar devices like Apple's Vision Pro headset.
To drive sales, Snap is positioning its AR glasses as a solution for businesses requiring hands-free computing in environments outside traditional desktop settings, such as factory floors, retail stores, and field service operations. Salesforce's Agentforce AI platform will be integrated, enabling workers to access company data and automate tasks through the glasses. Nvidia's AI will enable Specs to interpret the user's visual surroundings and retrieve relevant company information, while AWS will provide an AI assistant for voice-activated tasks like checking product availability.
Snap did not disclose financial terms for these partnerships, which also include collaborations with software firms Trifork and Hololight. The charging case for Specs will feature cellular connectivity through telecom partners like Verizon, Orange, and BT Group's EE. Snap also announced its Specs Intelligence AI service and expects shipping for the glasses to commence later this fall in the U.S., UK, and France. Consumers will have the opportunity to try Specs at the Westfield Century City shopping mall in Los Angeles starting in October.
Frequently asked questions
Specs are augmented-reality glasses developed by Snap Inc. that aim to provide hands-free computing solutions for businesses, integrating AI tools and enterprise data access.
Salesforce will integrate its AI agent platform, Agentforce, into Specs, allowing workers to access company data and automate tasks.
Nvidia will power the AI for the glasses to interpret visual environments and retrieve data, while Amazon Web Services will provide an AI assistant for voice commands.
Consumers can try Specs at the Westfield Century City shopping mall in Los Angeles starting in October.
What Happens Next
01Shipping for Snap's Specs glasses is expected to begin later this fall in the U.S., UK, and France.
02Consumers can try Specs at the Westfield Century City shopping mall in Los Angeles starting in October.
How It Developed
Snap announced partnerships with Salesforce, Nvidia, and Amazon Web Services to integrate workplace tools into its augmented-reality glasses.
Sources
T1
Snap targets enterprises with Salesforce, Nvidia AI tools for augmented-reality glassesReuters
