Instagram tests paid AI photo-editing features

Meta is experimenting with a subscription model for its AI-powered photo-editing tools on Instagram, with some users encountering a paywall for enhanced features. A pop-up informed users that upgrading to 'Meta One Core' would grant more access to AI effects, or they would have to wait until the next day for limited use.

The author, participating in a test rollout of the Meta One subscription, signed up for a month-long free trial. This subscription allows for more extensive use of AI 'effects' that can alter photos, such as making headshots look like they were taken on a disposable camera or enhancing iPhone cat photos.

Upon accepting the trial, the author subscribed to Meta One Core, which renews at $7.99 per month. The subscription offers a range of perks, including increased AI capacity, the ability to preview stories without viewing them, custom app icons, and visual customization options for Facebook and WhatsApp. Meta's head of product, Naomi Gleit, previously stated that these plans are designed to offer users more capacity and room for creation with Meta AI.

This move represents Meta's continued efforts to monetize its platforms through recurring subscriptions, following the introduction of Meta Verified in 2023. By paywalling premium editing tools, Meta is positioning itself against competitors like Adobe Photoshop and VSCO, as well as emerging photo-editing applications.