Key facts
- Threads is rolling out new tools for podcast creators.
- Features include podcast profile cards and tappable episode links.
- Creators can post transcripts and tag featured guests.
- Threads will send reminders to creators when new episodes drop.
- The platform will offer audience engagement insights.
- Threads reached 500 million active users in June.
Meta's social network Threads is introducing new features aimed at podcast creators, allowing them to promote their shows and engage with listeners directly on the platform. The updates, announced on Wednesday, are designed to help creators grow their audiences and foster deeper engagement.
Among the new tools are podcast profile cards and banners that will appear on creator profiles and in their posts. When creators share episode links, these will be displayed as tappable cards, enabling users to easily listen to episodes. Additionally, hosts can post transcripts of episodes and tag featured guests, with associated cards displaying information about them. Users will have the option to save these posts for later listening.