Key facts
- Threads is rolling out new tools for podcast creators.
- Features include podcast profile cards and tappable episode links.
- Creators can post transcripts and tag featured guests.
- Threads will send reminders to creators when new episodes drop.
- The platform will offer audience engagement insights.
- Threads reached 500 million active users in June.
Meta's social network Threads is introducing new features aimed at podcast creators, allowing them to promote their shows and engage with listeners directly on the platform. The updates, announced on Wednesday, are designed to help creators grow their audiences and foster deeper engagement.
Among the new tools are podcast profile cards and banners that will appear on creator profiles and in their posts. When creators share episode links, these will be displayed as tappable cards, enabling users to easily listen to episodes. Additionally, hosts can post transcripts of episodes and tag featured guests, with associated cards displaying information about them. Users will have the option to save these posts for later listening.
Threads will also provide creators with reminders for when new episodes are released, aiming to encourage timely posting on the platform. The social network is further equipping creators with tools to analyze audience engagement with their posts, offering metrics such as views over time from followers, non-followers, and all users.
These enhancements follow previous updates last year that aimed to increase podcast discussion on Threads, such as improved link cards and the ability to link profiles with podcasts. The platform has seen significant growth, reaching 500 million active users in June, bringing it closer to its rival X in terms of user base.