Key facts
- Pinterest is launching a new AI-powered feature called "Restyle" in beta in the U.S. and Canada.
- Restyle allows users to upload a photo of their space and use AI to visualize changes like adding furniture, art, or changing paint colors.
- The feature is powered by Pinterest Intelligence, which combines Nvidia hardware and software with open-source models.
- Users can also ask the AI to reimagine their room in different styles such as "bohemian" or "industrial."
- The feature aims to help users move from inspiration to purchase by allowing them to see items in their own homes.
- Restyle will roll out more broadly next month.
Pinterest is leveraging artificial intelligence to enhance its platform's utility for home decor and redesign. The company announced on Thursday the beta launch of "Restyle," a new feature designed to help users visualize how different furniture, decor, and styles would look in their own homes.
The technology behind Restyle, known as Pinterest Intelligence, integrates Nvidia's Blackwell GPUs and Dynamo with open-source models and proprietary Pinterest technology. This integration aims to improve the platform's ability to process visual search requests and translate user searches into actionable shopping signals.
With Restyle, users can upload a photograph of their room and then use AI prompts to add or change elements such as wall art, furniture, plants, and paint colors. The feature also allows users to explore various aesthetic styles, including "bohemian," "industrial," and "whimsical." The goal is to shorten the path from discovering inspiration on Pinterest to making a purchase by enabling users to see products within their personal living spaces.