Key facts
- YouTube is launching a new feature called custom feeds.
- Users can create custom feeds by typing descriptions of desired video content into a prompt box.
- The feature uses Google's Gemini AI model to generate the feeds.
- Custom feeds will be pinned to the top of the YouTube homepage in a dedicated tab.
- The feature aims to help users better explore the platform's extensive video library.
- Support for custom feeds will roll out on YouTube web and mobile starting next month.
YouTube is introducing a new feature called custom feeds, which will allow users to create personalized video recommendations by describing their desired content in natural language. This new functionality leverages Google's Gemini AI model to generate these custom feeds based on user prompts. The resulting feeds will be accessible via a dedicated tab at the top of the YouTube homepage, offering an alternative way to navigate the platform's extensive content library, which reportedly exceeds 20 billion videos.