Key facts
- Google is testing a new Gemini feature called "Call for Me" that allows the AI to make phone calls to businesses.
- The feature will initially be available to Pixel 11 owners who subscribe to Gemini in the U.S.
- Gemini will be able to share approved personal information during calls to perform a wider range of actions.
- Users can monitor calls via a live transcript and take over at any time.
- The AI can navigate automated menus, wait on hold, and handle conversations with business representatives.
- Google is starting the experiment at a small scale due to the complexity of real-world conversations.
Google is experimenting with a new artificial intelligence feature called "Call for Me" that enables its Gemini AI to make phone calls to businesses on behalf of users. This capability is initially rolling out to owners of Pixel 11 phones who subscribe to Gemini in the United States, and requires the beta version of Google's Phone app.
The "Call for Me" feature builds on Google's previous AI-assisted calling technologies. Unlike earlier versions, Gemini will be able to share approved personal information during calls, allowing it to handle more complex tasks. These tasks include inquiring about product availability, making restaurant reservations, rescheduling appointments, or placing items on hold. Users will have the ability to follow the progress of the call through a live transcript and can intervene at any point. The calls will be made using the user's personal phone number directly from their device.
Google stated that the AI can introduce itself, navigate automated phone menus, wait on hold, and conduct conversations. The company is launching this experiment on a small scale because real-world conversations are nuanced, and it needs time to refine the feature before a wider release. Previous AI calling experiments from Google include the Google Assistant's ability to make salon reservations and the "Ask for Me" feature that allowed Gemini to inquire about pricing or services.
