Key facts
- PBP Real Estate launched PBP Practice, an AI tool for agents to practice conversations.
- The tool simulates real-time interactions with an AI prospect.
- Agents receive scorecards with feedback and suggestions after practice sessions.
- The platform offers 13 conversation types based on the brokerage's scripts.
- Training is available in English and Spanish.
- The tool was built in-house by PBP Real Estate.
Boca Raton-based PBP Real Estate has introduced PBP Practice, an internal artificial intelligence tool designed to help its real estate agents hone their skills in prospecting, listing, and buyer interactions. The platform allows agents to engage in simulated conversations with an AI prospect that responds in real time, mimicking various client scenarios.
Upon completion of each practice session, agents are provided with a detailed scorecard. This feedback highlights successful aspects of the conversation, identifies areas needing improvement, and offers specific recommendations for future client interactions. The tool aims to supplement traditional broker coaching by providing a practical, repeatable training environment.
Agents can access PBP Practice through desktop or mobile browsers, or via a dedicated practice line. The system generates varied scenarios to prevent rote memorization of responses, recommending practice areas based on an agent's recent performance. The platform currently features 13 distinct conversation types, encompassing expired listings, for-sale-by-owner scenarios, buyer and seller prequalification, price adjustments, investor calls, and objection handling, among others. Training is offered in both English and Spanish.
"Nobody gets better at a listing presentation by watching a video. You get better by saying it out loud to someone who pushes back, then hearing what you actually said," said Gia Freer, PBP broker of record and co-owner. Grant Freer, PBP co-owner and broker associate, who developed the platform, added, "We built it in-house so the prospect argues the way our sellers argue and the feedback is measured against our own standards. The coaching still comes from a broker. The tool makes sure the rehearsal happened."
Leaders emphasized that PBP Practice is strictly an internal tool and does not interact with actual clients or generate property valuations.