Key facts
- YouTube will introduce "Custom Feeds" allowing users to create personalized content tabs.
- Users will be able to add new tabs to the YouTube interface with content of their choice.
- Custom Feeds will be available soon in the US for web, mobile, and TV users.
- YouTube will add the option to post GIFs in comments.
- YouTube's direct messaging feature will add support for group chat in select countries.
- The AI-powered "Ask YouTube" feature will be expanded to provide product information and organized video recommendations.
YouTube is set to introduce several new features later this year, including more AI-driven tools and enhanced customization options for its users. At the annual Made on YouTube event, the platform previewed updates aimed at both viewers and creators.
One significant addition is "Custom Feeds," which will allow users to create personalized content tabs by typing a description. YouTube will then populate these feeds with relevant videos, and users can refine the suggestions by adjusting the description and rating videos. Google stated that users will be able to save multiple custom feeds, with the feature rolling out soon in the US across web, mobile, and TV platforms.
Interactions on the platform are also set to evolve. YouTube will finally enable users to post GIFs in comments, a feature that has been frequently requested. The comment section will include a search function for popular animated GIFs, applicable to both regular videos and YouTube Shorts. Additionally, the direct messaging feature is expanding to include group chat functionality, initially launching in the US, UK, Singapore, Brazil, and some European countries.