Key facts
- Uber is launching new features to assist senior riders.
- Seniors can now create their own Uber accounts.
- A "simple mode" with larger text and icons is available.
- Riders can inform drivers of their preferred pickup notification method.
- Uber is piloting easy-entry vehicles in nine markets.
Uber is enhancing its service with new features aimed at making rides easier for senior citizens. Previously, users had to link a senior account to a "family organizer," but the company announced Tuesday that seniors can now create their own accounts independently. This change reflects Uber's acknowledgment that many seniors are comfortable managing their own trips and desire technology tailored to their needs. The ride-hailing service, which holds about three-quarters of the US market, is implementing these changes as part of its strategy to broaden its user base. The new options are designed to improve the user experience for older adults, who may have specific requirements for pickups and navigation. Uber is also piloting an easy-entry vehicle option in nine markets, intended for individuals with reduced mobility.