Spotify expands podcast partner program to 35 new countries

Spotify is broadening its partner program for podcasts, enabling creators to monetize their content through ad and Premium revenue sharing, to an additional 35 regions. The expansion, set to occur this fall, includes countries such as Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas. This move represents the largest geographical expansion for the program to date, which has previously operated in the U.S., Europe, and Australia.

Podcasters participating in the program can earn revenue from both video and audio podcasts. Video impressions from Premium users contribute to revenue share, as does ad revenue from free users. Creators also retain all earnings from direct sponsorships. Since the launch of video podcasts in 2022, consumption on Spotify has surged by 140%. The company also reported that its total monthly payouts to shows have increased by one-third since January.

Earlier this year, Spotify revised its eligibility criteria for video podcasts. Creators now need a minimum of three episodes available, 2,000 consumption hours, and 1,000 engaged audience members over the past 30 days to qualify for revenue sharing. Spotify stated that these changes have led to an average consumption increase of 45% for participating shows.