Key facts
- Noise aims to connect brands with content creators at a lower cost than traditional influencer marketing.
- The platform allows anyone to join, regardless of follower count, and presents them with campaigns to create content for on their chosen social media platforms.
- Noise pays creators per view, not a flat fee.
- Brands can use Noise to scale campaigns across thousands of creators without operational headaches.
- Noise announced a $5.5 million seed funding round led by Capital Midwest, M25, and Grishin Robotics.
- The company has now raised a total of $7.2 million.
- Noise was launched in 2025 by Diego Kafie, Stu Feldt, and Nic Weber.
- The platform currently has 1.5 million creators.
- Top creators on Noise can earn more than six figures annually.
- Noise takes a fee from what brands pay creators once views are delivered.
- Noise has launched an Organic-to-Ads program allowing brands to use creator-made videos as paid ads on Meta and TikTok.
Marketing platform Noise announced on Wednesday that it has raised $5.5 million in a seed funding round led by Capital Midwest, M25, and Grishin Robotics, bringing its total funding to $7.2 million. The company aims to democratize content creation by connecting brands with everyday individuals, allowing them to become paid content creators without needing a large follower count.
Noise presents users with campaigns they can join and create content for on platforms like TikTok, Instagram, Facebook, and YouTube. Creators are paid per view, a model that contrasts with traditional influencer marketing. Brands can utilize Noise to scale their campaigns across thousands of creators simultaneously, simplifying the process of sourcing talent, managing relationships, and handling payments.
The startup, founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber after their experience with a mobile game app called Playbite, now boasts 1.5 million creators on its platform. CEO Diego Kafie stated that top creators can earn over six figures annually, with Noise taking a fee from the brand payments once views are delivered. Many of Noise's current clients are mobile apps with startup budgets seeking to leverage influencer marketing.
Noise has also introduced an Organic-to-Ads program, enabling brands to use content created by Noise creators as paid advertisements on platforms like Meta and TikTok. Kafie emphasized that brands set their own rates, and creators can choose whether to accept. He highlighted the platform's focus on empowering "everyday people and turning them into brand new creators," providing an accessible entry point into the content creation industry.