Key facts
- Volvo Cars plans to launch 13 new models by 2030.
- Six of the new models will be for the Chinese market, developed with Geely Auto.
- Seven new models will be for Western markets, built on SPA2 and SPA3 platforms.
- The company targets an EBIT margin exceeding 8%.
- Volvo Cars' EBIT margin was projected to be 3.5% in 2025.
Volvo Cars announced on September 17 that it intends to launch 13 new vehicle models between now and 2030 as part of a strategy to broaden its product range and revitalize sales. The Swedish automaker revealed its plans ahead of an investor day scheduled for Thursday in Stockholm.
Under CEO Hakan Samuelsson, Volvo has focused on streamlining its product portfolio and increasing regionalization, offering more tailored products for specific markets. The company stated that six of the new models will be designed for the Chinese market, while seven will be developed for Western markets. These new vehicles are expected to help Volvo achieve its long-standing goal of a margin for earnings before interest and tax (EBIT) exceeding 8%, a significant increase from the 3.5% margin projected for 2025.
The Western-market vehicles will utilize Volvo's SPA2 and SPA3 platforms. The China-focused models will be developed in collaboration with its sister company, Geely Auto. Samuelsson highlighted four key strengths supporting this product offensive: regionalized offerings, leadership in electrification, synergies with Geely, and comprehensive customer services extending beyond the vehicle itself.