Key facts
- Kelley Blue Book Homes has launched a consumer-facing home valuation platform in 11 states.
- The platform is designed to give homeowners an independent valuation and a selling strategy.
- It uses neighborhood-level pricing data, micro-market trends, and seasonal patterns, combined with property-specific details provided by owners.
- The engine behind the valuations is True Footage's proprietary appraisal technology, TrueTracts.
- Kelley Blue Book Homes aims for its valuations to be within 3% of the final sale price.
- The platform connects consumers with vetted real estate agents.
Kelley Blue Book Homes has officially launched its consumer-facing home valuation platform in eleven states, with plans for a nationwide rollout by early 2027. The platform aims to provide homeowners with an independent valuation and a tailored selling strategy, addressing concerns about the accuracy of existing automated estimates. Many current estimates can miss the final sale price by more than 10%, according to the company.
The new platform combines neighborhood-level pricing data, micro-market trends, and seasonal patterns with property-specific details supplied by homeowners, such as renovations and condition. This approach is powered by TrueTracts, True Footage's proprietary appraisal technology, which is already utilized by professional appraisers and mortgage lenders and has been applied to approximately $275 billion in properties nationwide. Kelley Blue Book Homes states its valuations are engineered to be within 3% of the final sale price.
In addition to valuation, the platform connects users with vetted real estate agents to guide them through the selling process, aiming to prevent sellers from losing significant amounts of money due to mispricing or procedural errors. The company believes its approach, leveraging the trusted Kelley Blue Book name in valuation, offers a distinct advantage for homeowners assessing their most valuable asset.