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Startups Offer Alternatives to Traditional Real Estate Agents, Aiming to Cut Costs

Created at 7 Sep · 2:36 PM1 source↑ Market-relevant
IN SHORT

Several startups are emerging to challenge traditional real estate agent commissions, offering alternative models for homebuyers and sellers. Despite a recent slight increase in buyer's agent commissions, these companies aim to provide cost savings through flat fees and technology-driven platforms.

Key Numbers

6%former standard commission fee split
2.43%Q1 2024 buyer's agent commission
2.36%Q3 2024 buyer's agent commission
2.43%Q2 2025 buyer's agent commission projection
5.7%surveyed total commission on real estate transaction
$7,000savings for Vicki Lynn using Homa
18,000homes closed by Beycome
$212 millioncommissions and fees saved by Beycome users
1%Beycome credit to buyers
1.5%Clever Real Estate flat fee

Who's Involved

Vicki Lynn
homebuyer who used an AI platform to save on agent fees
Homa
AI-powered buying platform used by Vicki Lynn
Nico Jodin
Founder of Beycome
Beycome
startup offering services for unrepresented buyers and sellers
Clever Real Estate
startup offering flat-fee real estate agent services
Ben Mizes
Cofounder of Clever Real Estate
Luke Babich
Cofounder of Clever Real Estate
Startups Offer Alternatives to Traditional Real Estate Agents, Aiming to Cut Costs

↳ Why This Matters

These startups are challenging the long-standing commission structure in real estate, potentially leading to significant cost savings for consumers and reshaping the role of traditional agents in the market.

Key facts

  • Several startups are providing alternatives to traditional real estate agents.
  • These companies aim to reduce commission fees for homebuyers and sellers.
  • Beycome has helped close over 18,000 homes and saved users $212 million.
  • Clever Real Estate partners with agents offering a 1.5% flat fee.

In the wake of class-action lawsuits that settled commission fee structures, homebuyers and sellers are seeking ways to reduce costs associated with traditional real estate agents. While data suggests buyer's agent commissions have seen minor fluctuations, they remain close to pre-settlement levels. However, a new wave of startups is emerging to offer alternative models, aiming to provide significant savings.

Beycome, founded by Nico Jodin, positions itself as a comprehensive platform for individuals who prefer to bypass traditional agents. Jodin started the company in 2020 after a difficult home-buying experience, focusing on developing technology for consumers. Beycome has facilitated over 18,000 home sales, reportedly saving users $212 million in commissions. For buyers, Beycome acts as a broker and offers a credit, typically 1%, which can be used for closing costs or to reduce mortgage interest points.

Clever Real Estate, established in 2017, has also embraced the flat-fee model. The company connects clients with full-service agents but sets the commission at a flat 1.5%. Clever Real Estate expanded nationwide in 2019 and collaborates with major brokerages. Cofounder Luke Babich suggests that as consumers become more aware of alternatives to the standard 6% commission, agents will need to adapt to maintain transaction volume in an increasingly efficient market.

Frequently asked questions

The settlement aimed to reduce commission fees for homebuyers and sellers, moving away from the traditional 6% split between agents. However, actual savings have been less dramatic than anticipated, with commissions only slightly decreasing before ticking back up.

Beycome acts as a broker and offers buyers a credit, while Clever Real Estate connects clients with agents at a set 1.5% flat fee, both aiming to reduce the overall commission paid compared to traditional models.

While commissions saw a slight dip after the NAR settlement, they have shown signs of increasing again. Surveys suggest the total commission remains close to the previous standard, but alternative models are gaining traction.

What Happens Next

01Monitor further changes in buyer's agent commission rates.
02Observe the adoption rate of alternative real estate transaction platforms.

How It Developed

NAR settled class-action lawsuits regarding commission fees.
Buyer's agent commissions saw a slight decrease then a slight increase.
A survey indicated total commission fees remain close to the former standard.
Vicki Lynn used an AI platform, Homa, to buy a home without an agent, saving $7,000.
Several startups are offering new models for real estate transactions.
Beycome aims to be a one-stop shop for unrepresented buyers and sellers.
Beycome has facilitated over 18,000 home sales, saving users $212 million.
Clever Real Estate offers full-service agents at a 1.5% flat fee.

Sources

T1
9 startups helping homebuyers and sellers save money on traditional real estate agentsBusiness Insider

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