Key facts
- Edina Realty launched a redesigned website powered by RELIANCEai.
- The new platform offers advanced property search filters and interactive mapping.
- It provides hyperlocal community data for Minnesota and western Wisconsin.
- The brokerage emphasizes combining technology with agent expertise.
- Edina Realty was founded in 1955 and is part of HomeServices of America.
Edina Realty has introduced a newly redesigned website, developed in partnership with real estate technology firm RELIANCEai. The platform aims to enhance the homebuying and selling experience for consumers and agents across Minnesota and western Wisconsin by integrating advanced digital tools with the company's established agent expertise.
The redesigned website features expanded property search capabilities, including advanced filters, interactive mapping, and detailed hyperlocal community data. This technological upgrade is intended to meet evolving consumer expectations for readily accessible real estate information, while simultaneously reinforcing Edina Realty's long-standing commitment to a relationship-driven approach.
Sharry Schmid, President and CEO of Edina Realty, stated that the new website provides consumers with faster and easier access to necessary information and tools. She emphasized that technology serves as a powerful complement to the trusted, personal guidance provided by the brokerage's nearly 2,000 agents across its 60 offices. Schmid highlighted that agents offer local expertise, experience, and professional networks that technology alone cannot replicate.
Built on RELIANCEai's technology infrastructure, the website is designed for speed, security, and scalability. Edina Realty, founded in 1955 and part of HomeServices of America, views this digital foundation as crucial for continued investment in consumer tools while underscoring the vital role of its agents in client guidance.