Key facts
- Japanese stationery maker Kokuyo is experiencing strong popularity in China.
- Kokuyo's Campus notebooks are offered with more color and pattern variations in China compared to Japan.
- Kokuyo saw a 50% increase in attendance at its summer public relations events in China.
Japanese stationery maker Kokuyo is finding success in the Chinese market, particularly among students, with its notebooks. The company's flagship Campus notebook line is offered in a wider array of colors and patterns in China than is typically available in Japan. This strategy has contributed to a significant increase in consumer interest, as evidenced by a 50% jump in attendance at Kokuyo's summer public relations events in China. The popularity of Japanese stationery in China is attributed to its functionality and appealing designs, especially within the competitive Chinese education system.