Key facts
- Kemi Badenoch aims to reassert Conservative principles and rebuild the party's public image at the upcoming conference.
- Badenoch's personal approval ratings have risen, with some voters seeing her as someone who 'tells it like it is'.
- The Conservative Party brand still faces significant trust issues among the electorate.
- Badenoch is expected to propose an expansion of prison places and a stricter approach to welfare benefits for young people.
- The party plans to emphasize core conservative principles such as lower taxes and limited government intervention.
- Badenoch aims to draw a contrast with Labour leader Andy Burnham, who is seen as a strong communicator.
Kemi Badenoch is preparing to address the Conservative conference with the aim of revitalizing the party's brand and public trust. A year ago, she faced potential leadership challenges as the party languished in polls. However, her personal standing has improved, with some analysts noting a 'Keminisation' of the party's image, leading to a modest increase in approval ratings.
Despite this personal improvement, the Conservative Party brand itself continues to face significant trust issues. Badenoch's allies believe she has successfully established a distinct identity, resonating with some voters who see her as direct and strong. Polling data suggests her approval rating has risen considerably since May 2025, and she enjoys high satisfaction among party members.
Badenoch's conference agenda is expected to focus on core conservative principles, including lower taxes and reduced government intervention. Proposals include a significant expansion of prison places and a stricter approach to welfare benefits for young people. The party aims to differentiate itself from the policies of the 2010-2024 period and draw a contrast with Labour leader Andy Burnham, who is seen as a formidable communicator.