Key facts
- Apple is developing a screenless fitness tracker.
- The device is intended to compete with Whoop.
- It would feature a fabric band with multiple health and fitness sensors.
- The tracker would not have a display, focusing solely on data collection.
- The project is in an early "technology investigation" stage.
- A launch is not expected before 2028, if it proceeds.
Apple is reportedly developing a screenless fitness tracker designed to compete with existing devices like Whoop. The project, which is in its early stages, aims to expand Apple's wearable offerings beyond the Apple Watch by focusing on continuous health and fitness data collection without a traditional display. According to reports, Apple has been investigating this category for several months and has begun building prototypes. Senior executives, including Executive Chairman Tim Cook and services chief Eddy Cue, are said to be supporting the development. If the device is ultimately approved for launch, it is not expected to be available before 2028. The proposed tracker would utilize a slim fabric band equipped with a computing module and multiple health and fitness sensors. This design would allow Apple to concentrate on monitoring fitness-related data, differentiating it from the app-centric approach of the Apple Watch. The company has not confirmed plans for the device, and its final features, pricing, and launch date remain undecided.