Key facts
- Meta's AI agent, Muse, has become the most downloaded iOS app in the US, surpassing OpenAI's ChatGPT.
- Meta's chief AI officer, Alexandr Wang, has posted over 300 times on X since Muse's launch on September 8.
- Wang's social media posts often include memes, jabs at AI rivals, and highlight positive user experiences with Muse.
- Muse can autonomously perform tasks such as booking flights, shopping, and sending emails.
- Wang has promoted partnerships connecting Muse with services like Shopify, PayPal, Expedia, and Instacart.
- Wang has also used his social media to promote Muse's mascot, a plushy resembling a smiling sloth.
Meta's personal AI agent, Muse, has rapidly ascended to the top of the iOS App Store charts in the US, surpassing OpenAI's ChatGPT. The app's success is being amplified by Meta's chief AI officer, Alexandr Wang, who has engaged in a prolific social media campaign on X (formerly Twitter) to promote Muse.
Since Muse's launch on September 8, Wang has posted over 300 times on the platform, frequently sharing memes, critiques of AI competitors, and positive user testimonials. He has also highlighted partnerships that integrate Muse with services like Shopify, PayPal, Expedia, and Instacart, suggesting a strategy to drive app-based growth.
Wang's promotional efforts have included promoting the app's mascot and drawing comparisons to other tech figures' social media strategies. He has also taken aim at rival AI agents, such as Instinct, and the logos of companies like Anthropic and OpenAI. Meta has acknowledged that Muse was heavily inspired by OpenClaw, though built from scratch, and its design is aimed at being user-friendly for a broad audience, as hinted by Mark Zuckerberg.