Key facts
- Meta's AI agent Muse can automate tasks like sending emails, booking travel, and completing transactions.
- Muse has achieved 2.8 million downloads in its first 12 days, exceeding ChatGPT's initial download figures.
- Wall Street analysts are optimistic about Muse's potential as a new revenue stream for Meta.
- Meta shares have surged over 20% since Muse's launch, reaching a seven-month high.
- Amazon has blocked Muse from making purchases on its website due to terms of service violations.
Meta Platforms' new AI agent, Muse, launched on September 8, is generating significant optimism on Wall Street, with analysts predicting it could unlock new revenue streams and reshape the company's AI monetization strategies. The AI assistant is designed to automate tasks such as sending emails, booking travel, and completing transactions like selling a car, with a free basic version and paid subscriptions for heavier use.
Since its introduction, Meta's stock has surged over 20%, outpacing other major tech companies and reaching a seven-month high, adding over $200 billion in market capitalization. J.P.Morgan analysts believe Muse has the potential to become the most widely used consumer AI application since ChatGPT, citing its strong product-market fit, Meta's extensive distribution network, and a free tier that encourages trial and repeat usage. Data from Apptopia indicates Muse has recorded 2.8 million downloads in its first 12 days, surpassing ChatGPT's initial download figures in a comparable period.
Early user reviews highlight Muse's ability to execute multi-step tasks with limited user intervention, according to BofA Global Research analysts. The enthusiasm surrounding Muse contributed to a broader tech rally, boosting shares of companies like AMD and Intel. Michael O'Rourke, chief market strategist at JonesTrading, noted that the market views Muse as beneficial for the CPU market. Jefferies estimates that if Muse reaches 1 billion users by the end of 2027 and 3% of them transition to a paid version, it could generate $10.8 billion in annualized revenue, leading Jefferies to raise its price target on Meta's stock to $875. UBS Global Wealth Management analysts see Muse as early evidence that consumer AI agents can achieve widespread adoption, offering new monetization opportunities beyond enterprise applications.
Despite the positive reception, Amazon has blocked Muse from making purchases on its website, citing violations of its terms of use. Meta's press team did not immediately respond to a request for comment.