Key facts
- United Wholesale Mortgage (UWM) has launched a Mortgage Matchup plugin for ChatGPT.
- The plugin allows users to search for independent mortgage brokers based on expertise, client reviews, and loan type specialization.
- Users can also access affordability estimates, mortgage calculators, and educational content through the plugin.
- Loan originators must have a Mortgage Matchup profile to be eligible to appear in the plugin's search results.
United Wholesale Mortgage (UWM) has introduced a new plugin for ChatGPT, named Mortgage Matchup, aimed at simplifying the process for consumers to find independent mortgage brokers. The plugin is accessible via the ChatGPT mobile app and website.
Through the Mortgage Matchup plugin, users can search for mortgage originators in their local area. The tool allows for searches based on specific expertise, such as specialization in particular loan types, bilingual capabilities, or strong client reviews. Additionally, users can utilize the plugin to estimate their home affordability, access mortgage calculators, and find a glossary of common mortgage terms and educational resources.
Sarah DeCiantis, UWM's chief marketing officer, stated that the plugin is a step towards making the mortgage expert search process easier, faster, and more personalized, aligning with consumer expectations for instant information access. To be featured in the plugin's search results, loan originators need to have an existing profile on the Mortgage Matchup website, which can include professional biographies, contact details, and social media links.