Mitsubishi Motors Revives Pajero SUV for Global Market

The company intends to prioritize hybrid technology for the Pajero, particularly in Southeast Asia, viewing it as a transitional solution in markets where full electrification infrastructure is still developing. This approach aligns with Mitsubishi's broader strategy of integrating its heritage-driven design with modern electrification trends.

The Pajero, first introduced in 1982, has a storied history as a flagship model for Mitsubishi, renowned for its durability and off-road prowess, underscored by 12 victories in the Dakar Rally. Across its four generations, the SUV has achieved cumulative global sales exceeding 3.25 million units in over 170 countries and regions. The revival aims to capitalize on this established brand recognition and attract both loyal customers and new buyers in the competitive SUV market.