Key facts
- Heineken is increasing its investment in Vietnam.
- The company plans to construct its largest brewery in Asia within Vietnam.
- Heineken aims to expand its market presence beyond premium brands like Tiger.
- Growth in Malaysia, Indonesia, and India is also a key focus for the company.
Dutch beermaker Heineken is significantly increasing its investments in Vietnam, with plans to establish the largest brewery in Asia within the country. The company is also looking to broaden its market reach beyond its premium Tiger brand by entering the mainstream beer market. In addition to its Vietnamese expansion, Heineken is prioritizing growth opportunities in Malaysia, Indonesia, and India. The company has developed lighter beers with less bitterness, such as 'Tiger Crystal' and 'Heineken Silver,' specifically to cater to local Asian tastes.