Key facts
- Stellantis is in discussions with Huawei and JAC Group regarding Maserati.
Stellantis is reportedly in discussions with China's Huawei and JAC Group for a long-term industrial cooperation deal focused on its struggling luxury brand, Maserati. The partnership could involve integrating Huawei's intelligent mobility platform and a dual-branding strategy.
This potential collaboration could revitalize Maserati by leveraging advanced technology and manufacturing capabilities, potentially improving production efficiency and market reach, particularly in China.
Automaker Stellantis is reportedly in discussions with China's Huawei and JAC Group for a long-term industrial cooperation deal focused on its struggling luxury brand, Maserati. The talks, first reported by Italian daily Milano Finanza, are at an advanced stage and could involve integrating Huawei's Harmony Intelligent Mobility platform into Maserati vehicles.
Stellantis CEO Antonio Filosa has previously indicated the company's interest in further manufacturing partnerships, including for Maserati, as part of its new long-term strategy. Such a deal could positively impact production rates at Stellantis' Cassino and Modena plants in Italy. Maserati, which shipped fewer than 8,000 cars last year and posted an adjusted operating loss of €198 million ($230 million), is scheduled to unveil its own long-term strategy in December.
The potential partnership could also include a dual-branding strategy, where a jointly developed vehicle might be marketed under JAC's Maextro luxury marque in China and under the Maserati brand internationally. Filosa has previously announced production tie-ups with Chinese groups Leapmotor and Dongfeng as part of a €60 billion business plan through 2030. Stellantis confirmed it holds discussions with various industry players but declined further comment.