Line Thailand is developing new AI-powered services and considering building a data center to meet rising demand, according to CEO Norasit Sitivechvichit. The company aims to integrate AI into its existing ecosystem of digital services, which already includes payments, micro-lending, and food delivery, to become Thailand's primary "everyday AI app."
Line's ambition to become Thailand's 'everyday AI app' signifies a strategic push to leverage its dominant user base and existing digital ecosystem for AI-driven growth, potentially reshaping how millions of Thai consumers interact with technology for daily tasks and services.
Line Thailand is aiming to solidify its position as the country's "everyday AI app" by expanding its artificial intelligence offerings and potentially building a local data center, according to CEO Norasit Sitivechvichit. The company, which has been operating in Thailand since 2011, has already established a comprehensive ecosystem of digital services that includes payments, micro-lending, food delivery, news aggregation through LINE TODAY, and e-gifting via LINE GIFT.
With approximately 80% of Thailand's population, or about 56 million people, using the Line messaging app, the company sees significant potential for AI integration. Sitivechvichit indicated that Line is considering constructing its own data center within Thailand to manage the increasing demand for AI-powered services. This move would support the development and deployment of new AI features designed to cater to local user needs and cultural preferences.
Line's strategy in Thailand has historically focused on aligning its services with Thai culture and lifestyle. This approach has led to the app becoming an indispensable part of daily life and business for many Thais. The company's existing services span various demographics, from stickers and chat for younger users to news and financial tools for adults. The e-gifting market, in particular, is a significant area of growth, with projections estimating it to reach $1.4 billion by 2029, highlighting the cultural importance of gift-giving in Thailand and Line's role in facilitating it.
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