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Google's Fitbit Air integrates with Pokémon Sleep

Created at 27 Aug · 5:31 PM1 source↑ Market-relevant
IN SHORT

Google has launched a special-edition Fitbit Air designed to sync with the Pokémon Sleep app. The device tracks daily activity and sleep quality, offering users rewards within the game for consistent sleep patterns.

Key Numbers

$129pre-order price for special-edition Fitbit Air
September 15shipping start date
$99price of standard Fitbit Air
30thPokémon anniversary year

Who's Involved

Google
company launching special-edition Fitbit Air
Fitbit
health and fitness tracking brand owned by Google
Pokémon Sleep
sleep-focused mobile game
Snorlax
Pokémon character central to Pokémon Sleep gameplay
Stephen Curry
athlete featured in special edition Pixel Watch collaboration
Google's Fitbit Air integrates with Pokémon Sleep

↳ Why This Matters

This collaboration offers a playful integration of health tracking with a popular gaming franchise, potentially increasing engagement with wearable technology and the Pokémon brand.

Key facts

  • Google's new special-edition Fitbit Air integrates with the Pokémon Sleep app.
  • The device tracks daily activity metrics like movement and heart rate, and overnight sleep duration and quality.
  • Users can earn in-game rewards in Pokémon Sleep based on their sleep patterns.
  • The special-edition Fitbit Air is available for pre-order at $129.
  • Shipping for the device begins September 15.
  • The standard Fitbit Air, released in May, costs $99 and features an AI-powered coach.

Google has introduced a special-edition Fitbit Air designed to enhance the experience of playing Pokémon Sleep, a mobile game that gamifies sleep. The new wearable syncs with both the Google Health app and Pokémon Sleep, allowing users to monitor their daily physical activity, heart rate, and cardio load, as well as their sleep duration and quality overnight.

The integration aims to provide users with in-game rewards within Pokémon Sleep, tied to achieving specific sleep goals. This collaboration marks a clever crossover for Pokémon's 30th anniversary, turning a nightly routine into an engagement opportunity with the franchise.

The special-edition Fitbit Air is available for pre-order at $129 and is scheduled to begin shipping on September 15. It will be sold through the Google Store and Target. The standard Fitbit Air, which was launched in May, features a slimmer design, enhanced tracking capabilities, and an AI-powered coach, and is priced at $99.

Pokémon Sleep, released in 2023, already supports various wearables, including Apple Watch, other Fitbit models, Galaxy Watch, and Google Pixel Watch, and can also be used without any wearable device.

Frequently asked questions

It is a new wearable device from Google that integrates health and sleep tracking with the Pokémon Sleep mobile game.

It syncs with the app to track daily activity and sleep metrics, which can earn users in-game rewards.

The special-edition Fitbit Air is available for pre-order at $129.

Shipping for the device is scheduled to begin on September 15.

What Happens Next

01Device begins shipping on September 15.

How It Developed

Google announced a special-edition Fitbit Air compatible with the Pokémon Sleep app.
The device tracks daily movement, heart rate, and sleep duration and quality.
This special edition is available for pre-order at $129 and begins shipping September 15.
The standard Fitbit Air costs $99 and was introduced in May with an AI-powered coach.

Sources

T1
Google’s new Fitbit Air brings Pokémon Sleep to your wristTechCrunch

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