Key facts
- OpenAI launched new virtual try-on and favorites features for ChatGPT.
- The virtual try-on tool uses the ChatGPT Images 2.5 model to visualize clothing on users.
- Users can upload selfies or full-body photos to see how items look.
- Users can also upload an image of an item and ask ChatGPT to try it on.
- The favorites function allows users to save products to a library.
- ChatGPT can also help users find pieces to complete a desired look or identify celebrity outfits.
OpenAI is expanding ChatGPT's capabilities into online shopping with the global launch of two new features: a virtual try-on tool and a product favorites function. The virtual try-on allows users to upload a photo of themselves to see how clothing and accessories might appear on them. This feature utilizes the newly released ChatGPT Images 2.5 model, which OpenAI states offers improved natural lighting, richer textures, more reliable editing instruction following, and reduced latency.
Users can initiate the virtual try-on by uploading a selfie or a full-body photo, with a dedicated 'Try On' button appearing in ChatGPT's shopping results. Alternatively, users can provide an image of an item, such as a screenshot from a website, and request ChatGPT to visualize it on a person.
The second new feature, 'Favorites,' enables users to save products they discover to an in-app Library for future reference. These saved items will be stored alongside any virtual try-on images.