Key facts
- Meta's AI agent, Muse, is being used by Leif Abraham, co-CEO of Public, to purchase niche and hard-to-find products.
- Abraham stated that Muse has led him to buy more directly from brands instead of Amazon.
- Amazon has blocked Muse from making purchases on its platform, citing concerns over data access and scraping.
- Shopify has partnered with Meta, allowing Muse users to check out through Shop Pay at Shopify merchants.
- Abraham still uses Amazon for items that require less research, such as toilet paper.
Meta's AI agent, Muse, is reportedly influencing consumer purchasing habits, with at least one CEO shifting spending away from Amazon. Leif Abraham, co-CEO of the investing platform Public, told Business Insider that he has been using Muse to find and purchase niche and hard-to-find items, such as skincare, vintage wines, and specific consumer goods. Abraham stated that since using Muse, he has made numerous purchases, only needing to approve the payment.