Bread Ahead, a popular bakery, is set to leave London's Borough Market after its lease was not renewed. Founder Matthew Jones claims the decision was due to the business's international expansion and success, a reason he disputes. The market stated its renewal process is applied fairly to support independent businesses.
The dispute highlights potential tensions between market operators seeking to maintain a diverse ecosystem of independent vendors and successful businesses that grow beyond their original scope. It raises questions about how market authorities balance supporting small businesses with accommodating growth and international expansion.
Bread Ahead bakery is reportedly being forced to leave its stall at London's Borough Market because it has become 'too successful' and expanded globally. Founder Matthew Jones stated that the market's charitable trust will not renew the lease, a decision he believes punishes the business for its growth.
Jones, who started Bread Ahead as a small market stall 13 years ago, said he was never made aware that the global expansion was an issue until it became a problem. The bakery has since grown to include multiple international sites, with 12 franchised stores in Saudi Arabia and the UAE, and a new bakery set to open in New York. Jones expressed dismay at the decision, citing the impact on the business's 83 jobs and the local community.
A spokesperson for Borough Market stated that lease renewal decisions are made through a formal process applied fairly and consistently to ensure the market remains a place where independent businesses can thrive. The market values the contribution of all businesses, whether actively trading or alumni of success stories. The trust also noted that details of lease agreements are confidential.
Jones plans to open a new flagship bakery in Harpenden, Hertfordshire, and introduce a new owner-operated business model to support independent bakers.
Pick the topics you care about. Get only what matters, on your cadence.