Key facts
- Harris Pogust, co-founder of Pogust Goodhead, has demanded his name be removed from the firm's branding.
- Pogust Goodhead is handling the largest group claim in UK history against BHP.
- Pogust previously served as chair of the claimant firm before leaving three years ago.
- Freshfields is rebranding to Freshfields, dropping 'Bruckhaus Deringer' and its Archangel Michael logo.
- The Freshfields rebrand is set to roll out from October.
Harris Pogust, co-founder of the law firm Pogust Goodhead, has initiated a demand for his name to be removed from the firm's branding. Pogust, who previously chaired the firm before departing three years ago, has sent a cease and desist letter requesting the immediate removal of his surname from all advertising, marketing materials, website, social media, and client communications. This action occurs amidst ongoing controversy surrounding the Mariana Dam litigation, where Pogust Goodhead represents a significant group of claimants against BHP.
In a separate development, the law firm Freshfields is also undergoing a rebrand. The firm will shorten its name to Freshfields, dropping the 'Bruckhaus Deringer' suffix and its long-standing Archangel Michael logo. This rebranding effort, which is expected to roll out from October, follows a trend of other City firms shortening their names. Freshfields' senior partner, Georgia Dawson, stated that the refreshed brand is dynamic and bold, reflecting the firm's entrepreneurial spirit and momentum.