Key facts
- BrewDog has launched a new advertising campaign.
- The campaign aims to distance the company from its founders and previous ownership.
- The new advertising strategy will feature 'a little less allegation' and 'no more cunning stunts'.
BrewDog has launched a new advertising campaign that appears to distance the company from its founders and previous ownership. The Scottish firm, which is now owned by Tilray Brands, has stated that its new marketing approach will feature 'a little less allegation' and 'no more cunning stunts'. This shift signals a departure from previous marketing tactics employed by the company.