Key facts
- Ferrari chairman John Elkann said a conversation with Jeff Bezos a decade ago prompted serious thought about an electric Ferrari.
- The Ferrari Luce, the company's first fully electric model, was unveiled in May.
- The Luce was developed in partnership with former Apple design chief Jony Ive and his LoveFrom team.
- The car's styling has drawn criticism and social media mockery.
- Ive stated that touchscreens should not be the primary interface in a car.
- The Luce relies on physical controls and tactile feedback.
Ferrari's first fully electric model, the Luce, was conceived following a decade-old conversation with Amazon founder Jeff Bezos and developed over five years with former Apple design chief Jony Ive. Ferrari chairman John Elkann stated that the initial idea for an electric Ferrari came from a walk with Bezos.
The Luce, unveiled in May, was created in partnership with Ive and his LoveFrom team. However, the car's unconventional styling has generated significant debate, including social media mockery and questions from some investors about Ferrari's electrification strategy.