Key facts
- Amazon launched new Alexa Tablets running Android with generative AI via Alexa+.
- The tablets offer full access to the Google Play Store, a departure from Fire OS.
- Prices range from $230 for the Alexa Tablet 8 to $550 for the 12 Pro Nanomatte model.
- The Alexa Tablet 12 Pro features a 12-inch, 120Hz display and an aluminum unibody design.
- New Amazon Kids tablets are also available in 8.7-inch and 11-inch sizes.
- Sales begin October 14, 2026, in North America and October 19 in Europe.
Amazon has launched a new line of premium tablets, branded as Alexa Tablets, which run on Google's Android operating system and feature advanced generative AI capabilities through its Alexa+ assistant. This move represents a significant strategic shift for Amazon, moving away from its budget-focused Fire tablets towards higher-priced devices with premium materials like aluminum unibody designs.
The new lineup includes the Alexa Tablet 12 Pro, Alexa Tablet 11, and Alexa Tablet 8, with prices ranging from $230 to $550. A key feature is the integration of Alexa+, which allows users to interact with the AI assistant for contextual help and smart home control. Unlike previous Fire tablets that ran Amazon's proprietary Fire OS and had limited app access, these new tablets will have full access to the Google Play Store, enabling downloads of millions of apps.
The Alexa Tablet 12 Pro boasts a 12-inch, 120Hz display and is positioned as a workstation with optional Pro Pen and Pro Keyboard accessories. Amazon also announced new Amazon Kids tablets in 8.7-inch and 11-inch sizes, bundled with protective cases and a year of Amazon Kids+. All new Alexa Tablets and Kids Tablets are set to go on sale starting October 14, 2026, in North America, and October 19 in several European countries.