Key facts
- Better Bean Co. prioritizes bean genetics and quality processing over sheer tonnage.
- The company uses specific varietals such as merlot red, condor black, and island pinto beans.
- Better Bean Co. products are sold refrigerated, not in the typical shelf-stable bean aisle.
- The company emphasizes its beans are fresh, family-made, and sourced from the Northwest.
- Better Bean Co. has achieved B Corp certification.
Better Bean Co. is positioning itself for success in the evolving soybean market by focusing on superior bean genetics and quality processing rather than simply increasing tonnage. The company highlights its unique approach, which includes using specific varietals like merlot red, condor black, and island pinto beans, all grown on sustainable Northwest family farms.
Unlike traditional commodity beans, Better Bean Co.'s products are described as deep, dark, and complex. They are prepared fresh, family-made, and uniquely sold in the refrigerated section, emphasizing a commitment to quality and flavor. The company states that its beans are soaked to activate phytonutrients, cooked slowly with spices, and then sautéed for caramelization before being packed fresh and kept refrigerated.
In addition to its product focus, Better Bean Co. has earned certification as a Certified Benefit Corporation (B Corp), underscoring its commitment to social and environmental performance, accountability, and transparency. The company aims to make it easy for consumers to enjoy beans daily and bring them back to the center of the table.