Key facts
- Apple launched its first foldable smartphone, the iPhone Duo, starting at $1,999.
- The iPhone 18 Pro and Pro Max models were also unveiled with starting prices of $1,199 and $1,299 respectively.
- A redesigned Siri AI, powered by Google Gemini, was introduced but will not be available in the EU at launch.
- The new A20 Pro chip, built on a 2nm process, powers the new devices.
- Apple introduced 'Apple Reference Image' and support for SynthID to authenticate images.
Apple unveiled its first foldable smartphone, the iPhone Duo, alongside the iPhone 18 Pro and Pro Max models, marking a significant product refresh under new CEO John Ternus. The event showcased advancements in AI, with a redesigned Siri powered by Google's Gemini technology, though these features will not be available in the EU at launch.
The iPhone Duo features a passport-shaped design that opens to a 7.6-inch display and a 5.4-inch outer screen, supporting dual-app functionality. It is powered by Apple's new A20 Pro chip, built on a 2-nanometer process, designed to enhance on-device AI performance and efficiency. The device starts at $1,999 and offers up to 2TB of storage, with pre-orders beginning October 16.
The iPhone 18 Pro and Pro Max models received a $100 price increase from their predecessors, starting at $1,199 and $1,299 respectively. The devices feature a 48-megapixel main camera and the new A20 Pro chip.
Apple also introduced 'Apple Reference Image' and support for the SynthID standard to authenticate images taken with the new iPhone cameras, addressing concerns over AI-generated content. The company also announced updates to its Apple Watch and AirPods.