Key facts
- Apple is expected to launch its first foldable iPhone, with a price tag potentially exceeding $2,500.
- The company is also anticipated to reveal a significant overhaul of its Siri virtual assistant.
- CEO John Ternus will lead the product unveiling event.
- The foldable iPhone is expected to have screen sizes of approximately 5.5 inches when closed and 7.8 inches when open.
- New iPhone 18 Pro and Pro Max models, along with updates to Apple Watch and AirPods, are also anticipated.
- Analysts predict Apple could capture a substantial share of the niche foldable phone market.
Apple is widely expected to unveil its first foldable iPhone at an upcoming launch event, with CEO John Ternus set to lead the presentation. The device, anticipated to cost over $2,000, aims to capture a significant share of the niche folding phone market, despite competitors like Samsung and Huawei having sold similar devices since 2019. Analysts believe Apple's late entry may allow it to overcome engineering challenges related to hinge durability and screen creasing, potentially achieving an IP68 rating for dust and water resistance.
The event is also expected to feature a major overhaul of Apple's Siri virtual assistant, with speculation that it may incorporate AI technology from Google. This move is seen as crucial for Apple to compete with rivals in the rapidly evolving AI landscape.
In addition to the foldable iPhone, updates to the iPhone Pro and Pro Max lineup, Apple Watch, and AirPods are anticipated. However, updates to more affordable iPhone models are reportedly being postponed until spring to smooth out Apple's annual sales cycle.