Key facts
- Apple CEO John Ternus posted a cryptic 14-second teaser video on X.
- The video shows a spotlight on a translucent orb, prompting speculation about potential new products.
- This is the first time Apple has used such an abstract method to promote a product launch.
- The teaser strategy is a growing trend among tech companies to build anticipation.
- Apple is widely anticipated to reveal a foldable iPhone at its upcoming launch event.
Apple CEO John Ternus has shared a cryptic teaser video on X just hours before the company's annual product launch event. The 14-second clip, which features a spotlight illuminating a dome-shaped, translucent orb, has fueled speculation among users about potential new product reveals, with some guessing it could be related to an iPhone camera or even an Apple-branded flashlight.
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