Key facts
- Apple CEO John Ternus unveiled the new iPhone Duo foldable phone.
- The iPhone Duo opens from a 5.4-inch phone to a 7.6-inch iPad-like display.
- The iPhone Duo starts at $1,999.
- Apple also launched the iPhone 18 Pro and Pro Max models.
- iPhone prices are increasing by $100 due to memory shortages.
Apple CEO John Ternus unveiled the new iPhone Duo foldable phone at the company's annual product launch event. The device starts at $1,999 and opens from a 5.4-inch phone to a 7.6-inch iPad-like display, a design Ternus stated aims to feel more natural than other foldables.
Alongside the foldable, Apple announced the iPhone 18 Pro and Pro Max models, featuring improved battery life, camera capabilities, and performance. These devices come in four colors and offer storage options up to 2 terabytes, with the Pro starting at $1,199 and the Pro Max at $1,299.
Apple also revealed a $100 price increase across all iPhone models, citing ongoing memory shortages as the reason. Despite the new offerings, Apple's stock price saw a slight dip during the presentation before recovering.