Shipt launches AI shopping assistant to create custom carts

Users can ask 'Ask Shipt' to generate carts for specific occasions, such as a tailgate for 25 people with brunch items, or for easy school lunches and after-school snacks. The assistant can also identify ingredients from an uploaded photo of a dish and add them to the cart. Additionally, it can create meal ideas within a specified budget, like a weeknight dinner for a family of five under $35.

The launch of 'Ask Shipt' aligns with broader AI integration efforts at Target, which has recently added AI-powered photo search, customer review summaries, and personalized shopping experiences to its own website. Shipt's move places it alongside other delivery platforms that have recently incorporated similar AI functionalities, including Instacart's 'Clementine' assistant, as well as AI tools from Uber Eats and DoorDash introduced earlier this year.