Key facts
- Apple announced the iPhone 18 Pro and Pro Max with the new A20 Pro chip and a 48MP camera featuring variable aperture.
- The A20 Pro chip is the first 2nm chip for iPhone, offering improved CPU and GPU performance.
- Enhanced Siri AI, powered by LLMs and Apple Intelligence, is set to arrive in October.
- The new models include a redesigned, smaller Dynamic Island and improved thermal management.
- Pricing starts at $1,199 for the iPhone 18 Pro and $1,299 for the Pro Max, with storage up to 2TB.
- Preorders commence September 12, with devices shipping on September 18.
Apple has launched its latest flagship smartphones, the iPhone 18 Pro and iPhone 18 Pro Max. The new models are powered by the A20 Pro chip, the first 2nm chip for an iPhone, featuring a 6-core CPU with two super-cores and four efficiency cores, alongside a 7-core GPU offering up to 40% improved performance. A significant upgrade includes the Neural Engine, described as two Neural Engines on one chip, enhancing machine-learning capabilities.
The company emphasized Apple Intelligence and new LLM-driven features for Siri AI, which is slated for an October release. The iPhone 18 Pro boasts a 48-megapixel main camera with a new variable aperture feature that adjusts based on the scene, providing users with more manual control over settings like aperture and shutter speed. The Dynamic Island has been redesigned to be smaller, and the devices feature improved thermal management to reduce overheating.
The iPhone 18 Pro starts at $1,199, with the Pro Max beginning at $1,299. Storage options extend up to 2 terabytes. Preorders are scheduled to begin on September 12, with the devices shipping on September 18.

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