Key facts
- Ryan Serhant launched a new social media channel, @HeySerhant, using an AI avatar.
- The channel will publish original content daily for 12 months.
- The AI avatar is modeled on Serhant's likeness and voice.
- Serhant's team will approve content and maintain oversight of messaging.
- The initiative aims to help agents maintain a consistent online presence.
- Success will be measured by audience engagement, trust, and new business opportunities.
Ryan Serhant, founder and CEO of SERHANT., is leveraging artificial intelligence to enhance content creation for real estate professionals. He has partnered with HeyGen, a company specializing in personal avatar technology, to launch a new social media channel called @HeySerhant. This channel will feature an AI avatar modeled after Serhant himself, complete with his likeness and voice, and will publish original content daily for the next 12 months.
The initiative is designed to address the common challenge faced by agents and entrepreneurs in maintaining a consistent online presence while managing the demands of their businesses. Serhant stated that the content will focus on topics he already discusses, such as real estate, brand building, leadership, sales, and business growth. While the AI avatar will handle the video production, Serhant and his team will retain control over the ideas, perspective, and judgment, with a specific approval process for any topical content or market-related information.