Key facts
- YouTube is clarifying its policy on AI-generated content to reward creators who use AI to enhance original storytelling.
- YouTube can supplement music partner disclosures with its own signals regarding AI content.
- Video editing platform Kapwing estimated that 21% of YouTube's feed was AI-generated videos.
Social platforms are updating their guidelines on AI-generated content, particularly for monetized accounts, as companies invest heavily in AI products. YouTube is clarifying its stance to reward creators who use AI to enhance original storytelling, rather than those who mass-produce generic content or AI personas. This clarification aims to reduce ambiguity for creators who have been demonetized for repetitive or manipulative videos. In October, YouTube Music began labeling music generated primarily by AI. The platform removed over a dozen channels in January that had gained millions of views by publishing AI-generated videos. A report by Kapwing estimated that 21% of YouTube's feed consists of AI-generated videos.