Music streaming platform Deezer will introduce a new feature by the end of the year that allows users to filter out AI-generated music. The toggle will remove AI tracks, albums, and artists from search results, responding to user demand for content from human creators. This move follows Deezer's implementation of AI detection tools and a significant increase in AI-generated uploads.
The move by Deezer reflects a growing trend among music platforms to address user concerns about the proliferation of AI-generated content, potentially impacting the discoverability and monetization of human artists.
Music streaming platform Deezer is set to introduce a new feature that will allow users to filter out AI-generated music from their listening experience. The company announced on Tuesday that the toggle, expected to be available before the end of the year, will remove AI-generated tracks, albums, and related artists from search results.
Deezer CEO Alexis Lanternier stated that the decision was driven by clear user demand for the ability to exclude AI content and focus on human creators. He noted that the surge in AI music on the platform was a primary reason for developing this feature. A survey from last year revealed that approximately 45% of Deezer customers desired a method to remove AI music from their feeds.
Last year, Deezer implemented AI-detection tools and began tracking the volume of AI-generated music uploads. At that time, these tracks constituted 10% of daily uploads. By July, this figure had risen to over 50%, with an average of 90,000 AI-generated tracks being uploaded daily.
Other music streaming services have adopted different approaches to AI music. Bandcamp has implemented a complete ban on AI-generated tracks, while Tidal has ceased monetization for artists uploading such content. Spotify, on the other hand, has opted for a less restrictive stance, focusing on more prominent tagging of AI tracks and artists. Apple Music was reportedly exploring AI track labeling by the end of the year, according to a report in August.
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